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Fundamentals of Marketing Research covers all facets of advanced marketing research including method, technique, and analysis at all levels. 900 pages. |
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Introduction to Marketing Models
By permission of Scott M. Smith, and William R. Swinyard, Professors of Marketing, Brigham Young University |
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Using Correspondence Analysis To Map Relationships
By permission of David B. Whitlark and Scott M. Smith, Professors of Marketing, Brigham Young University |
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Pick and Choose
By permission of David B. Whitlark and Scott M. Smith, Professors of Marketing, Brigham Young University |
Internet Shopper Segmentation
By permission of Chad R. Allred, Scott M. Smith, and William R. Swinyard, Professors of Marketing, Marriott School of Management, Brigham Young University
Advanced Techniques and Technologies in Online Research
By permission of
Scott M. Smith, Professor of Marketing, Marriott School of Management, Brigham Young University; Jared Smith, Operations Manager, Google AdSense; and Chad R. Allred, Marriott School of Management, Brigham Young University |
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